Expand your international e-business - bring your website to the world.
WHAT IS LOCALISATION?
Localisation is the process of adapting your promotional material and your website for use in specific markets and countries.
It involves translating your material into the language of the target market with market-specific content that is appropriate to the culture and taste of that market.
Since websites offer a window through which users view a company's products and services, a localised website becomes a critical vehicle for reaching potential customers in global markets.
Translated and localised web sites make it possible to establish a solid foundation for successful e-commerce in new global markets. They go a long way towards convincing potential customers of your clients' commitment to their local market.
Software manufacturers who choose to localise their product into their customers' local language and culture enjoy an enormous competitive advantage, which translates directly into higher revenues and larger market share.
Linguaset Translations offers a full web localisation service, including the translation and localisation of content, images, icons and formats to specific languages and cultures. This involves grammatically accurate and linguistically sensitive translation of editorial material, local distribution details and customer support contacts, charts, headings, logos, navigational elements, on-line help files, text contained within graphics, links to related sites, and hard copy user documentation.
Website translation and localisation
The Internet has become one of the most effective ways to market your products and services around the world. The success of your web pages is, however, limited to the number of potential clients who can read and understand them.
Industry research shows that business users on the web are three times more likely to purchase when addressed in their native language. Non-English speaking users of the Internet now outnumber English speaking users.
Multilingual web pages help you manage your web presence across countries and markets, enhancing your revenue opportunities, customer loyalty and brand recognition.
Linguaset Translations is a key provider of translation and localisation services to business, industry and government and is ideally positioned to help you develop your multilingual web site.